Welcome!

Ahmed Al Asheq is an academic researcher and faculty in marketing, currently serving as an Assistant Professor at the DCU Business School, Ireland. Very recently, he completed his PhD defence and received minor corrections at the Maynooth University, Ireland. He also holds an MBA in Marketing from the Asian Institute of Technology (AIT), Thailand.

His academic training and professional experience reflect a strong interdisciplinary focus on marketing, consumer behavior, and technology adoption in emerging economies.

Ahmed’s research stream primarily focuses on consumer behavioral intention, particularly in the areas of virtual influencer marketing, online shopping behavior, social entrepreneurship, mobile and Islamic banking adoption, service quality, and SME performance. His work frequently examines how technological orientation, marketing strategies, and psychological factors influence decision-making in developing and transitional markets.

His research has been published in peer-reviewed, Scopus-indexed international journals, including Journal of Travel Research, Sustainability, The TQM Journal, Institutions and Economies, Innovative Marketing, Problems and Perspectives in Management, Banks and Bank Systems, and the International Journal of Management and Enterprise Development. His scholarly work has received international recognition and continues to be cited by researchers worldwide.

Ahmed is an active contributor to the academic community, maintaining research profiles on Scopus, Google Scholar, ORCID, ResearchGate, and Web of Science (Publons). His publications demonstrate a consistent commitment to empirical research, methodological rigor, and practical relevance.

In addition to his research activities, Ahmed has extensive experience teaching undergraduate and postgraduate courses in Marketing Management, Digital Marketing, Advertising, Consumer Behavior, and Microeconomics His teaching philosophy emphasizes critical thinking, real-world applications, and student engagement through research-informed instruction.

Before fully transitioning into academia, Ahmed developed a strong foundation in business analysis, marketing strategy, and organizational research, which continues to inform his academic work and classroom teaching. His research often bridges theory and practice, offering insights relevant to policymakers, entrepreneurs, and business leaders in emerging markets.

Beyond his professional career, Ahmed has a keen interest in academic writing, global education, and interdisciplinary research collaboration. He remains actively engaged in expanding his international research network and contributing to impactful scholarship that addresses contemporary business and societal challenges.